The logo must be capable of verbally articulated - e.g. Ferrari's prancing horse Apple Inc's apple logo, McDonald's golden arches, Starbucks' siren. Sleek designs count very little if it cannot be articulated easily as a way of convenient reference.
The logo should not be common in the business concerned such as using cow logo for diary product. One reason why Apple is such an enduring brand is because it is such an improbable name in the computer industry.
The logo design should not be so overly complicated that it becomes difficult for members of public to commit to memory, consciously or sub consciously. In a way, this point is connected to the first point - it is easier to connect a mark to memory if the logo can be readily referred to verbally
No comments:
Post a Comment