Potato chips packaging Part 1

Potato chips - Which one is most likely to be knocked off?

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Kettle and LAYS make pretty sure that their respective trade names are prominent.  An imitation of the packaging is not likely to be able to snoop their regulars without copying  the protected trade name.

But it may be harder for RED ROCK DELI.

RED ROCK should be given greater prominence in the packaging so as to work into the purchasers memory that  the RED ROCK name is integral to the packaging.

From the marketing point of view, it got more attention that it is deli chip, but I stand corrected.  The RED ROCK part of the name does not quite register with my memory that I would be conscious next time I buy the same bag of chips.  I only remember the DELI or DELI STYLE word

If the "deli" idea is its unique selling point, then it should be separately protected.  It might get an objection that the deli is descriptive and therefore cannot be protected.

But it is worth a try in some country outside Australia. But it should give DELI separate prominence so that it is not part of RED ROCK DELI.  Really RED ROCK does not need to have DELI on its tail.  It makes no difference.

 This risk is real with house brand products from supermarket jumping on the bandwagon with their DELI style chips and copying also the recipe names -

The following packaging also supports my thesis that the protected brand should enjoy prominence relative to descriptive statements of the product

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DEEP RIDGED as a principal product feature should not enjoy prominence relative to RUFFLES.   DEEP RIDGED is probably not protectable.  So I am curious about WALKERS TM claim over DEEP RIDGED.