Brand extension, not be choice

You know a metal detector works because it is a GARRETT - you know it is a GARRETT because of the prominent print letters said so.

So there is value in using the brand on security business. In order words, you trust a business that uses GARRETT.

Here I am talking about the brand, not the usefulness of the scanner.  The very name itself has value in assuring security.

GARRETT should therefore be protected in the product category as well as security category.

The trade mark registration should therefore stipulate scanner product and security service. Without specifying security service in the registration, GARRETT will not be able to stop the use of fake GARRETT scanners. Note we are taking about use here.  GARRETT can still stop  the sale of fake GARRETT products.  But GARRETT should expand the registration to use in relation to security services.

How do I know what the trade mark registration should cover.  The answer is from investigating where the value of the trade mark is.  In this case, it is the scanner product and the assurance it gives to the public.

See another brand extension example below.

The brand owner can do nothing because there is no trade mark infringement. Garrett detectors are used to instil confidence in the visitors

What if this shop is using the SAMSUNG signage as a lure to see products from other manufacturers?  What can Samsung do?  Nothing much if all Samsung has is trade mark registration covering only electronic products, in other words, trade mark registration is for products themselves.  Samsung should consider registering for retail services, repair services.  This will be sufficient for Samsung to stop such a retailer.  This is increasingly common with Apple leading the field in seeking to control the customer experience.