BAKER'S OVEN should learn from the experience of BAKERY DEPOT which was re-branded to CEDELE. BAKERY DEPOT stood a better chance than BAKERS OVEN - both are common words in the bakery trade and therefore weak in distinctiveness.
BAKERY DEPOT has DEPOT which is not common in the bakery business, but the owner of CEDELE took no chances with BAKERY DEPOT and gradually transited to CEDELE. The owner demonstrated commitment in the transition process using in the interim BAKERY DEPOT BY CEDELE.
Other famous mark that has transit - KENTUCKY FRIED CHICKEN to KFC, a Singapore massage chain with the name TRADITION OF MASSAGE to HEALING HANDS
No comments:
Post a Comment