Breakdown the packaging into
elements
How much can the imitation take
legally? To create a lookalike….
How much can you prevent this
•How
would competitor legimately steal the same look and feel?
Rework the design
Take our the memory lingering unprotected elements
Can you drop the “sitting
duck”/”silver platter” design?
If it catches on with customers,
the lookalike will steal
It will come back to haunt you,
as a lookalike
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